Your brand deserves more than a logo.
We build brand identities that structure your communication, differentiate your offering and support your growth. From logo to complete design system.
A weak brand is expensive.
Your product is solid. Your service delivers on its promises. But your image doesn't keep up.
A complete identity. Not just an isolated logo.
We build brand systems that work over time. From naming to design system, every element is designed to serve your positioning.
Logo and wordmark
Logo, logotype and wordmark design. We create a distinctive mark that works across all media, all sizes, all contexts.
Visual identity
Color palette, typography, iconography, photographic style. A consistent visual language that translates your positioning into concrete elements.
Art direction
Definition of the brand's overall visual universe. Atmosphere, tone, references, composition principles. The creative framework that guides all productions.
Brand style guide
Complete reference document: logo usage rules, color codes, typographic grids, do's and don'ts. So your brand stays consistent, even without you.
Brand guidelines
Beyond the visual: tone of voice, communication principles, brand vocabulary, application examples. The complete guide for all team members and vendors.
Brand design system
Reusable visual component library in Figma. Templates, graphic elements, layouts. To produce consistent assets quickly.
Digital and print assets
Identity application on your key touchpoints: business cards, presentation templates, social media, email signatures, stationery.
Strategy first. Identity second.
We don't start by drawing a logo. We start by understanding your market, your audience and your positioning. Design is a strategic consequence, not an aesthetic exercise.
Discovery
Understanding your company, your market, your competitors and your audience. We identify what makes you unique and what your brand needs to communicate.
Strategy
Definition of brand positioning, values, tone of voice and key messages. The foundation on which the entire visual system will rest.
Exploration
Visual research, moodboards, creative directions. We explore multiple directions before converging. You participate in choosing the selected direction.
Design
Creation of the logo, visual identity and all graphic elements. Iterations and refinement until a result that perfectly embodies your positioning.
System building
Development of the style guide, brand guidelines and design system. We transform the identity into an operational tool usable by your entire team.
Delivery
Handover of all files, documentation and templates. Training on using the brand system. We make sure you're autonomous going forward.
A complete brand system. Ready to use.
Every branding project includes:
- Logo files (SVG, PNG, EPS) in all variations
- Complete color palette with codes (HEX, RGB, CMYK)
- Typographic system with licenses
- Detailed brand style guide PDF
- Reusable Figma components
- Complete brand guidelines
- Application examples on key touchpoints
- Editable source files
An investment that structures your image for years.
The cost of a branding project depends on the scope: logo only, complete visual identity, or global brand system with guidelines and design system.
A logo and basic identity project can start at an accessible budget. A complete brand system with style guide, guidelines and design system represents a more significant investment. We define the scope together after a first conversation.
We provide a detailed, free estimate before starting. No commitment, no surprises.
A basic logo and identity project takes 3 to 4 weeks. A complete identity with style guide between 4 and 8 weeks. A full brand system with guidelines and design system can take 8 to 12 weeks.
We typically present 2 to 3 distinct creative directions. Each direction is reasoned and aligned with the strategy defined together. We then refine the chosen direction to the final result.
Yes. We can modernize your existing identity without starting from zero. A targeted refresh updates your image while preserving the recognition you've built.
All files are delivered in standard, usable formats: SVG, PNG, EPS for the logo, Figma for components, PDF for the style guide. We include training to ensure your team's autonomy.
We can support naming within a global branding project. It's not our primary specialty, but we integrate this step when it's necessary.
The style guide covers visual rules: logo, colors, typography, grids. Brand guidelines go further: tone of voice, communication principles, application examples, brand vocabulary. It's the complete reference document for anyone communicating on behalf of your brand.
Go deeper.
Your brand deserves a system, not just a logo.
Tell us about your project. In 30 minutes, we'll assess your brand's potential together and outline the next steps.