Arduenna Gin
Two e-commerce sites and a complete acquisition strategy for a Belgian artisanal gin brand.
2 years of revenue in 2 months2022
An artisanal product with no digital presence.
Arduenna Gin is a Belgian artisanal gin brand. Produced in small batches with local botanicals, the gin is positioned in the premium segment of the spirits market. The brand had a solid product and a clear identity, but no structured digital presence. No online sales. No acquisition strategy. No revenue channel beyond the physical network.
Going from physical to digital with a fast profitability target.
Arduenna Gin needed to go from exclusively physical distribution to an online sales machine. The challenge wasn't just to create an e-commerce site. It required building a complete system: a store that converts, an advertising strategy that brings qualified traffic, and an integration between the two that turns visitors into buyers. All with a fast profitability target, not a 12-month horizon.
An acquisition system, not a standard web project.
We approached the project as an acquisition system, not a standard web project. An e-commerce site alone generates nothing. Ad campaigns without a conversion-optimized store burn budget. Our strategy rested on complete integration: the e-commerce site and Facebook Ads campaigns designed as a single device. Every product page, every ad creative, every targeted audience was part of the same funnel. Design served conversion. Campaigns served traffic. Both worked together.
Two stores, 103 campaigns, one objective.
We built two distinct e-commerce sites to cover Arduenna Gin's different market segments. Each store was designed with a precise conversion objective: simplified navigation, purchase-oriented product pages, frictionless checkout flow. The design reflected the brand's premium positioning, from atmospheric visuals to typographic choices, while staying in service of commercial performance.
On the acquisition side, we structured 103 Facebook Ads campaigns with a methodical approach. Granular audience segmentation: geographic, by interests, by purchase behavior. Systematic A/B testing on creatives, hooks and formats. Every campaign was measured, adjusted and continuously optimized.
The integration between sites and campaigns was total. Landing pages were aligned with ad promises. Tracking was configured to measure every conversion, from click to purchase.
Rapid deployment, continuous optimization.
Two e-commerce sites delivered, configured and launched. 103 Facebook Ads campaigns created, launched and optimized. The entire device, sites and campaigns, was deployed and operational quickly to maximize the sales window. We managed the execution end to end: design, development, campaign setup, performance tracking and real-time adjustments.
2 years of revenue in 2 months.
This is not a projection. It's the actual revenue generated by the e-commerce device and acquisition campaigns. The online sales channel was profitable from month one. Arduenna Gin went from a nonexistent digital presence to a sales system that surpassed two years of physical distribution in eight weeks.
- Design and development of two e-commerce sites
- Product architecture and conversion funnel
- Premium e-commerce design aligned with brand identity
- Complete digital acquisition strategy
- 103 Facebook Ads campaigns (creation, targeting, optimization)
- Audience segmentation and A/B testing
- Tracking setup and conversion monitoring
- Continuous ad performance optimization
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