Branding and visual identity in Liège
A strong brand is more than a logo. Art direction, visual system, brand territory. Everything you need to stand out.
Building a strong brand from Liège
The Liège business landscape is dense and competitive. Standing out visually is not a luxury, it is a necessity. A coherent, premium brand identity positions your company above the noise.
P-XEL designs visual identities that work everywhere: on the web, in print, on social media, in signage. A complete brand system, not just a standalone logo.
A complete identity. Not just an isolated logo.
We build brand systems that work over time. From naming to design system, every element is designed to serve your positioning.
Logo and wordmark
Logo, logotype and wordmark design. We create a distinctive mark that works across all media, all sizes, all contexts.
Visual identity
Color palette, typography, iconography, photographic style. A consistent visual language that translates your positioning into concrete elements.
Art direction
Definition of the brand's overall visual universe. Atmosphere, tone, references, composition principles. The creative framework that guides all productions.
Brand style guide
Complete reference document: logo usage rules, color codes, typographic grids, do's and don'ts. So your brand stays consistent, even without you.
Brand guidelines
Beyond the visual: tone of voice, communication principles, brand vocabulary, application examples. The complete guide for all team members and vendors.
Brand design system
Reusable visual component library in Figma. Templates, graphic elements, layouts. To produce consistent assets quickly.
Digital and print assets
Identity application on your key touchpoints: business cards, presentation templates, social media, email signatures, stationery.
Why trust P-XEL in Liège with your branding
Product vision, not just graphics
We think of your brand as a system. Logo, typography, colors, iconography: every element has a function and coherence.
Premium execution
We don't deliver a PDF with three logo variants. We deliver a complete brand book, usable source files and a visual system ready to deploy.
Digital continuity
Your identity is designed to live online. We ensure consistency between your brand and your web presence, from the first pixel to the last component.
Strategic analysis, art direction, logo creation, typographic system, color palette, iconography, brand book and source files. Exact scope depends on your needs.
A complete identity starts around EUR 3,500. A project including brand strategy and an extended visual system can go beyond EUR 8,000.
Yes. We audit your current brand and propose an evolution that preserves your recognition capital while making it more contemporary and coherent.
Expect 3 to 6 weeks for a complete identity. We work in phases with intermediate validations to move fast without sacrificing quality.
A brand that matches your ambitions
Let's take 30 minutes to understand your positioning and define the direction.